Consulting Services
We offer the leaders of organisations new and exciting ways to unlock the potential of their businesses. We use strategic design practices that deliver value through speed and agility.
How can we help you?
We believe in a strategic enterprise design approach to solving the most complex business problems. We run multidisciplinary teams threading cross-siloed projects within the business to create the most impact.
We utilise the Enterprise Design Framework © 2015 eda.c., a strategic framework that helps organisations realise the extraordinary contribution ‘design thinking’ has to business success, aligning and linking relevant conceptual and tactical domains in practise. It provides a structured approach for organisations of all sizes to bridge strategic intent with tangible results.
Our Approach: Enterprise Design Framework
The Enterprise Design Framework is comprised of a number of proprietary tools, methods and canvases based on 20 interrelated 'aspects' relevant to strategic design work. They bring together different levels of thinking with conceptual and applied elements of the design process to ensure complex problems are analysed and solved with deep, cross-functional integration.
Level 1: Big Picture
Big aspects help to understand the enterprise as a whole. Subject to all design activities, they also provide the context for all possible outcomes.
Identity
Overall impression of your enterprise.
Architecture
How your enterprise works & functions.
Experience
What people get out of your enterprise.
Level 2: Anatomy
Is the exploration of the elements constituting the relationships and day-to-day interactions within the enterprise.
Actors
Roles & relationships of the stakeholders in your enterprise.
Touchpoints
When & where people interact with your enterprise.
Services
Value propositions of your enterprise.
Content
Elements produced & consumed in the enterprise space.
Level 3: Frames
Help develop an understanding of the enterprise from multiple perspectives and envision potential target states for transformation.
People
Who you are designing for.
Business
The model driving your enterprise.
Function
Goals & activities supported by your enterprise.
Structure
The structure & relationship of your enterprise.
Level 4: Design Space
Helps make conceptual decisions based on insights gained and ideas generated in the course of the exploration.
Communication
The behaviours & interations that happen in your enterprise.
Information
How information is used & represented in your enterprise.
Interaction
The behaviours & interations that happen in your enterprise.
Technology
Technical opportunities & possibilities in your enterprise.
Operation
Business processes that make your enterprise run.
Organisation
How your enterprise is organised.
Level 5: Rendering
Working with talent strategic enterprise designers in their relevant fields, we turn abstract design decisions into actual outcomes by determining the tangible elements that brings the enterprise to life.
Signs
Media, messages & symbols used to connect to your audience.
Things
Products, devices & tools made available by your enterprise.
Places
The places interactions with your enterprise occurs.
Enterprise Design Approach
These aspects are then brought to account through a seven phased strategic design approach starting with stakeholder alignment (Engage) and concluding with post launch communications and change management activities (Deliver).
Casting An Enterprise Design Team
The range and relevant aspects to be addressed in a project, program or other initiative varies widely, depending on the on the individual situation and environment of a design challenge. We believe strongly in cross disciplinary teamwork, enabled by a close collaboration of bright minds from different fields.
At Deepend Group, we combine leaders from across the business, partnered with subject matter and industry experts to tackle the most challenging business critical problems first.
Our Leadership
We combine leaders from across the Group, partnered with subject matter and industry experts to tacklethe most challenging business critical problems.
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