About The Group
We live in a connected world where technology and disruption are the norm and change is the new constant. Businesses need to embrace 'change thinking’ to adapt and thrive, forging innovation at the intersection of culture, technology and brands.
The Deepend Group, through its unique combination of innovation and digital disciplines is driving this vital business transformation movement, helping organisations to succeed in this complex new world.
Our specialist companies are fluent in the ever-changing digital and cultural landscape, analysing, creating and measuring successful outcomes for our clients.
Our History
1994
Founded in the UK in 1994, "Deepend Design LLC" was set up to service the growing computer visualisation and multi-media industry. Helping product designers, architects and brands realise their dreams through the magic of design computing.
1995
In 1995 we created one of the first brand focused websites on the internet for "Hula Hoops", a popular snack brand in the UK at the time. The site used a little known computer language called Hyper Text Mark-Up Language (HTML) which is now ubiquitous underpins the entire World Wide Web as we know it.
1999
By 1999 and with the help of the Dot.Com boom, Deepend Design had expanded beyond recognition. During this time, Deepgroup LLC was formed and a number of digitally focused business units created within the organisation including Airtight, Backend and Glue. Glue went on to become one of the world's largest digital advertising agencies before being acquired by Aegis Media in 2005.
2001
In February 2001, the first major international office of Deepend was opened in Sydney by the then Head of Production, Matt Griffin. Shortly after and in the wake of the Dot.com crash, the Deepgroup LLC went into voluntary administration and the Australian, US and Europe operations were bought out their respective management teams.
2004
2001 - 2004 saw the Australian operation grow in size and capability helping businesses manage change through a new landscape brought on by the uptake of the Internet and personal technology.
2005
In 2005 Deepend Sydney Pty Limited acquired the assets of Victoria Real Pty Limited, the Australian office of global digital agency in order to expand its growing technical capabilities.
2006
In 2006, the decision was made by the board to take the business to IPO with a number of other leading digital marketing and technology businesses under the newly formed Bluefreeway Limited (BLU). Deepend named in the Deloitte Technology Fast 500 Asia Pacific. After a tumultuous 2 year period under Bluefreeway control, the business was bought back by the founders and focused toward servicing the needs of modern and highly connected digital marketer.
2008
In 2008, How To Impact Pty Limited (How To Impact) was founded by then What if? Director, Matt Whale. Winning their first innovation brief from Lion Nathan, which led to creation of 5 Seeds cider – a then ground breaking response to the shift away for the traditional beer consumption.
2009
In 2009, we opened Nomad Agency Pty Limited (Nomad) with David McGowan to service the growing needs of the mobile consumer as the uptake of internet connected devices was rapidly increasing. And saw long standing relationships formalised as Chris Crammond (Managing Director) and Anthony Brian (Finance Director) became co-owners of the business and a Group structure for the business re-formed.
2010
In 2010 Deepend took out the coveted "Australian Digital Agency of the Year" award at the B&T awards. Shortly after we opened the Melbourne office in partnership with industry expert and Victorian local, Kath Blackham.
2011
In 2011 Nomad was named Mobile Agency of the Year in 'The Mobies'.
2013
In 2013, 'History Will Be Kind' (HWBK) was created in partnership with EJ Granleese, the then ex-Sydney MD of global communications giant, Weber Shandwick. HWBK was set up to respond to the needs created by the growing social, content and communications opportunities as the more tradition agency model continues to decline.
2014
2014, Deepend Group acquired a 50% stake in How To Impact, bringing innovation-led frameworks and innovation capability training into the Group.
2016
In 2016/2017, History will Be Kind takes out countless awards including PR Agency of the Year at both the CommsCon and the AdNews awards.
2017
2017 and beyond – we continue to grow and look toward to stay ahead of the curve as the country's leading strategic design and communications consultancy group offering end to end solutions for smart businesses. Many years behind us. Countless opportunities ahead.
What we believe
Our vision is to live in a world where Design is truly understood, valued and adopted as a vehicle for making positive change to peoples' lives.
We believe that through strategic, design consultancy, we can help organisations navigate complex problems by listening, designing and transforming how they do business.
We value people's ability to embrace change; their desire to create the unexpected; the strength they gather by working together; and their belief that at the centre of everything that is important in our lives are people themselves.
Proud member of the Deepend Group: