Rally the Future Against Cancer
The Challenge
The internet is vital in helping to research and treat cancer. We decided to join the fight by building the first Sh*tbox Rally connected car. The Rally is an annual fundraiser organised by the Cancer Council of NSW, the mission was to drive 4,000km from Perth to Darwin in a car worth less than $1,000. Our biggest challenge was to fundamentally change the way people interact with and sponsor a charity event like this.
The Solution
The Connected Car
Technology on a Budget
The team integrated the car’s telemetry like speed, distance travelled and more to the car’s OBD port via GoGet car share technology, all on a shoe string budget. They then connected it all using broadband and satellite to ensure data would relay between car and website. This site would not only help drive donations in the lead up, but it would also become the ‘Dashboard’ for the live experience as well as the portal for ongoing donations while the team was on the road.
Interactive Experience
The relaying of data to the website connected the audience, the drivers, the environment and the car in a truly innovative experience.
Live Satellite Tracking
Sh*tbox Radio
Using satellite and broadband as well as dual Raspberry Pi microcomputers, integrated GoGet car share technology and much more; the car technology connected all the users on various mediums.
Live Webcam Uploads
33,387 webcam photos taken during the rally
The Result
- Raised awareness for cancer research within the community
- Connected Car was a finalist for best themed car in the rally
- The joy of seeing the drivers being subjected to repeated plays of ‘Barbie Girl’ via the in Car Spotify Radio
- Exceeded all expectations and raised over $20,000
- Made it into the Top 4 Fundraisers of the country - And made it all the way to Darwin!
$20,000+
Funds raised
Proud member of the Deepend Group: